Improvement of marketing management at the energy enterprise by internet marketing instruments on the example of JSK "Vinnitsiaoblenergo"

In the article features of activity Energy Enterprise in context reforming electric power industry are defined, organizational structure is analyzed and its main shortcomings identified; financial indicators enterprise analyzed; which there a tendency to increase decrease determined, possible consequences from maintaining negative trend future provided; external environment characterized, strategic business units highlighted; threats opportunities available under influence considered. Based on analysis, recommendations developed for improvement Electric Power Industry Enterprise, using marketing tools; given improving by implementing specialized full-fledged department order solve problems establish process interaction with electricity consumers economic social effect creating justified; company's activities networks number it recommended improve use tools competitiveness market digital tools, namely, design page Facebook, developing corporate style, changing ratio content types, all platforms target audience network presentation text visual material effectiveness perception, promising Instagram.